Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A creator frequency playbook for diversifying paid, CPM, and affiliate income streams — cutting platform risk for creators and brands alike.
Part-time creators reject 20-page contracts. Here’s how brands are rebuilding deal terms for the side-hustle influencer economy.
A 90-day internal audit for AI-ready CRM data, built from Validity’s 2026 report, to cut waste and protect creator ROI.
LinkedIn rewards B2B creator content with trust and pipeline influence, not last-click sales — here’s how to measure and budget for it.
A UGC ops framework turns every asset into a reusable, trackable revenue unit across paid, owned, and affiliate channels.
One creator deal, three payout rails: how brands structure UGC as a revenue event with flat fees, CPM bonuses, and affiliate commissions.
A joint CFO-CMO model for a 60-to-120-day creator payback window turns influencer spend into a defensible, board-ready investment case.
When AI chatbots recommend products from sponsored posts without a click, who’s liable? A compliance framework brands need now.
Why 80% of consumers trust UGC over brand ads, and how to build a content mix that blends owned, earned, and creator assets.
A practical framework for brands to build a data minimization policy that limits liability from TikTok Shop and Instagram Checkout purchase data.