Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok’s $400M COPPA settlement rewrites data rules for youth-adjacent targeting — here’s how brands must adjust campaigns now.
Build your FTC personalized pricing compliance checklist now, before the comment period closes and enforcement discretion narrows.
How brands should structure FTC disclosure language for AI-generated Demand Gen video ads before regulators or Google flag the gap.
TikTok’s $400M COPPA settlement exposes a documentation gap brands can’t ignore — here’s how to fix your age-verification paper trail.
Weather- and location-triggered dynamic creative needs airtight consent language or brands face state consumer protection liability.
TikTok Shop’s Oracle-hosted US data residency changes what brands must include in every data processing addendum.
A compliance escalation matrix for vertical media ads keeps FTC, state AG, and platform violations from colliding into one uncontained crisis.
What happens when an AI agent buys a sponsored product without a human clicking “checkout”? Here’s the compliance checklist brands need now.
The EU’s addictive-design ruling against Meta and TikTok signals a new liability standard US brands must document before it becomes law here too.
A brand-side legal framework for auditing livestream countdown timers against state deceptive-scarcity statutes before regulators or plaintiffs’ attorneys find them first.