Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
New York’s Synthetic Performer Law takes effect June 9. Here’s how brand legal teams should audit AI talent usage in ads to avoid civil penalties.
FTC’s dual compliance architecture for synthetic performer and material connection disclosures is now non-negotiable. Here’s how brand teams must restructure their workflows.
Most brands still treat creator output, amplification, and attribution as separate functions. Here’s how to collapse them into one operating model that actually drives revenue.
Influencer spend buried in PR or events budgets is a structural mistake. Here’s how to reclassify creator investment as a core paid media line — and why it changes everything.
The IAB’s 57% influencer investment priority ranking is your strongest C-suite budget argument yet. Here’s how to frame it for maximum approval.
New York’s Synthetic Performer Disclosure Law is live. Here’s the compliance playbook brands and agencies need to run AI talent in ads without legal exposure.
66.5% of marketers lack AI competency to govern creator automation. Here’s how brand leaders should redesign hiring, team structures, and 90-day upskilling programs.
A compliance-first framework for beauty and CPG brands building Gen Alpha creator programs—covering platform restrictions, ethical guardrails, and purchasing power dynamics.
Learn how brand media teams can design multi-platform amplification bundle strategies that turn a single creator campaign into maximum commercial reach across paid and organic channels.
A practical compliance guide for brand teams navigating consent, data retention, and user choice controls across TikTok Shop, Instagram Shoppable, and LinkedIn Ads.