Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical guide to building a data processing addendum for AI creator-matching platforms that score audience affinity data.
TikTok’s Oracle-run US data localization creates new friction for cross-border creator payments. Here’s how brands should adapt contracts and compliance now.
The FTC’s endorsement rules now cover AI avatars and composite testimonials, and creator-produced ads carry real liability for undisclosed synthetic content.
A practical data minimization checklist for brands verifying identity through TikTok Shop, built to cut compliance risk without slowing seller onboarding.
Zero-click AI answer engines now recommend sponsored creator content without disclosure. Here’s how brands build governance before regulators force it.
TikTok Shop’s algorithmic discount codes create personalized pricing exposure. Here’s how brands should read the FTC’s enforcement signals.
An escrow-backed payout framework that lets CFOs de-risk AI matching platform launches while keeping creators paid on time.
A CFO-ready model for creator program payback windows as amplified spend closes in on sponsorship fee parity.
A TikTok Shop livestream pricing claim can trigger FTC and state action at once. Here’s how to build an escalation matrix that survives both.
One national ad, three legal regimes: here’s how brands reconcile FTC endorsement rules with state synthetic performer laws before launch.