Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical governance checklist for brand teams ready to elevate creator programs from experimental budget lines to core business functions in the modern marketing mix.
Virginia’s precise geolocation amendment takes effect July 1. Here’s what brand and agency teams must audit in influencer contracts, data flows, and platform settings before the deadline.
A 12-month organizational roadmap for brand marketers ready to move influencer programs from campaign bursts to always-on strategic infrastructure with real budget authority.
Single-creator campaign centralization around names like Jake Shane or Bretman Rock delivers stronger cultural resonance and cleaner commerce attribution than distributed roster models.
When creator services consolidate under one agency partner, brands risk losing data ownership, oversight, and accountability. Here’s how to govern the relationship before it governs you.
Impressions are losing budget battles. Learn how to define, measure, and report engagement lift as a creator campaign KPI that earns C-suite confidence and protects program budgets.
AI video platforms can auto-generate hundreds of ad variants without human review. Here’s exactly what brand safety clauses to add to creator and vendor agreements now.
A practical framework for mid-market brand strategists evaluating Google NotebookLM as a high-intent content distribution channel, with ROI criteria and risk considerations.
How to structure base salary, equity, and performance incentives when hiring creator economy executives into C-suite roles — a practical compensation framework for brand and agency leaders.
Naturium’s creator-centered campaign model vs. diversified rosters: a strategic breakdown of brand lift, sales attribution, and audience trust for beauty brand marketers.