Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical three-year budget model for shifting spend from reach-driven macro deals to nano and micro-influencer networks.
Meta’s $459M Cambridge Analytica-linked settlement redraws data consent rules. Here’s what brands must audit now to avoid the next penalty.
A step-by-step compliance checklist to help brands adapt teen-targeted campaigns to Meta’s two-hour cap and overnight blackout.
A conversion-first creative brief bakes CPA and repeat-purchase targets into creator direction from day one, not as an afterthought.
A practical framework for legal teams to audit AI-generated ad creative for FTC compliance before it enters programmatic platforms like LTK.
A practical blueprint for merging creator-made UGC with brand-owned shoppable video across CTV and short-form, without breaking your ops team.
A practical framework for structuring identity-resolution contracts that satisfy hashing-based matching and clean-room privacy rules at once.
Treat evergreen creator playlists and archives as always-on distribution infrastructure, not campaign leftovers, to compound ROI long after launch.
A practical age-assurance compliance roadmap for brand legal teams facing Meta’s one-year enforcement deadline, with documentation steps that matter now.
Meta’s non-personalized teen feeds rollout kills youth-adjacent targeting as we know it. Here’s the four-month timeline and your action plan.