Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Most brands can’t say which dollar, creator or paid, actually drove a sale. Here’s how to build an attribution model that answers that.
A practical framework for structuring long-term creator contracts that lock in value, reduce churn, and beat one-off campaign economics.
A practical framework for pitching agentic AI marketing investment to finance teams using payback windows, risk-adjusted ROI, and pilot gates.
A quarter-by-quarter playbook for shifting creator management from agency of record to a hybrid in house team without losing momentum.
A sequencing framework for CMOs restructuring teams, budgets, and vendor stacks as micro creator pricing power reshapes 2027 planning.
A zero based budgeting model for creator spend that forces every dollar into micro creator commissions or generative engine optimization.
A practical checklist for reconciling Meta’s two hour teen usage cap with existing creator campaign schedules, without blowing up Q1 flight plans.
A practical framework for structuring data processing addendums when contracting with UGC clipping networks that redistribute content through creator account ecosystems.
Micro-creators now out-earn macro influencers per engagement, forcing CMOs to resequence 2027 budgets around fragmented, high-volume creator spend.
A practical guide for brand legal teams drafting DPAs with AI creator-matching vendors under new 2026 state privacy laws.