Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Tiered compensation models are revolutionizing how organizations reward and motivate content creators. By introducing performance-based incentives, companies can gamify creator…
Understanding GDPR and CCPA is essential for influencers in 2025, as these regulations define how personal data should be handled…
Launching a successful influencer campaign relies on efficient product distribution. Setting up a “product seeding” warehouse workflow ensures brands deliver…
In 2025, retaining complete control over your creative assets is critical for protecting your business. A “Work Made For Hire”…
Developing a “Brand Ambassador” handbook for consistent messaging is essential for brands aiming to maintain a unified voice across every…
Understanding “sin stock” advertising is vital for brands navigating alcohol, gambling, and tobacco promotions in today’s tightly regulated landscape. With…
Building an effective influencer presence requires a mix of consistency and impact. Knowing how to create a “always-on” influencer strategy…
If you’re looking to understand the difference between “vanity metrics” vs. “business metrics,” you’re not alone. In 2025, as digital…
Truth in advertising is essential for building consumer trust, with the “material connection” definition playing a vital role in maintaining…
In 2025’s rapidly shifting digital ecosystem, negotiating exclusivity in a multi-platform world has never posed greater strategic challenges or rewards.…