Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The insurance policies brands need before scaling creator partnerships, from E&O to cyber liability, to avoid one lawsuit wiping out a program’s ROI.
Universal+ Japan’s creator deal exposes contract gaps in streaming partnerships. Here’s what compliance teams must fix before signing.
AI visibility claims are testing FTC native advertising rules. Here’s when AI-driven product placement crosses into deceptive marketing.
A practical framework for building human-in-the-loop approval workflows that catch risky AI-generated creator ads before they go live.
State biometric privacy laws now force brands to rebuild virtual influencer contracts around consent, indemnification, and data deletion.
AI agents that auto-approve creator campaign rollbacks can outpace compliance review, creating FTC, privacy, and liability exposure fast.
A practical framework for measuring view-through rate in 2027 media plans, turning a vanity metric into a defensible ROI signal.
A practical framework for allocating marketing budget to generative search discovery channels, with allocation models and risk controls CMOs need.
A CMO framework for scoring retail media upfronts on inventory quality, measurement, and true ROI before committing budget.
A MarTech contract renewal audit uncovers redundant point solutions before you sign, saving budget and cutting integration risk.