Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A finance-friendly model for amortizing creator retainer costs so marketing leaders can defend spend, smooth cash flow, and prove ROI.
A step-by-step template for aligning creator budgets with CFO-approved ROI models, turning influencer spend into a defensible line item.
A practical succession planning framework to cut single-creator dependency risk before one contract dispute derails your entire program.
A pre-flight human-in-the-loop checklist that stops risky AI marketing outputs before launch, cutting FTC and brand-safety exposure.
A step-by-step guide to auditing creator ad approval workflows so brands catch compliance risks before ads go live.
A practical TrustOps blueprint for verifying AI marketing sources before enterprise content approval, cutting FTC and brand-safety risk.
Agentic AI is rewriting creator ops. Here’s the org chart, new roles, and risk controls brands need before 2027 campaigns launch.
Commerce media upfronts are booming, but unverified retail data leaves brands exposed to wasted spend, FTC risk, and unprovable ROI.
Political influencer disclosure rules are tightening before the midterms, and brands running “non-political” campaigns are getting caught in the crossfire.
Cross-border creator payment compliance trips up brands in 2026 as IRS and foreign withholding rules turn simple payouts into audit liabilities.