Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
YouTube’s playback-start view standard inflates view counts overnight, so brands must renegotiate CPV clauses before Q1 renewals lock in bad math.
A practical guide to building a content format rotation calendar that prevents creator burnout, algorithm fatigue, and flat engagement.
A practical framework for merging media-mix modeling with creator engagement data to prove influencer ROI at the budget line.
California’s new influencer disclosure law raises the bar nationwide. Here’s the state-by-state compliance map brands need before launching campaigns.
Right of publicity contracts for AI voice and face clones need explicit scope, revocation, and royalty terms, or brands inherit open-ended legal risk.
New DOL guidance changes how brands must classify influencers, and misclassification now carries real back-tax and liability exposure.
A practical framework for auditing creator sustainability claims before publish, cutting greenwashing risk and FTC exposure.
A practical guide to EU AI Act synthetic media labels: what brands must disclose on AI-enhanced creator content and how to build compliance.
A practical guide to 1099-NEC, W-8BEN, and withholding rules for cross-border creator payments, with steps to cut tax and compliance risk.
ADA lawsuits over digital content topped 4,000 in a single year. Here’s how brands close accessibility gaps in creator content before litigation finds them.