Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Build a scalable TikTok creator approval architecture that enforces brand guidelines, pushes campaign briefs automatically, and keeps disclosure compliance airtight at scale.
AEO is replacing blue-link SEO as the citation battleground. Here’s how brand content teams should restructure creator briefs to win AI-generated answers.
A practical governance framework for brands running hundreds of simultaneous creator activations—covering content approval, brand safety monitoring, and FTC disclosure verification at scale.
Virginia’s July 1 precise geolocation amendment forces brands to audit location-based creator audience targeting. Here’s what your compliance checklist must cover now.
New York’s Synthetic Performer Law carries $5,000-per-violation fines. Here’s how brand legal teams should audit every active and queued AI talent campaign before liability compounds.
Learn how to architect multi-creator cohort campaigns that coordinate dozens of simultaneous activations around a shared narrative without flattening individual creator voice.
As attention fragments across TikTok Shop, CTV, and AI search, brand marketers must rebalance creator budgets with precision or risk wasting spend on yesterday’s channels.
Platform algorithm shifts have made organic creator reach structurally unreliable. Here’s how to build paid amplification into your creator program budget as a permanent, proportional line item.
AI fluency is now a non-negotiable CMO competency. Here’s how to redesign senior marketing hiring criteria around AI design, governance, and measurement skills.
Learn how to design holdout tests that isolate true creator-driven revenue from organic demand in social commerce campaigns.