Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Retail media sponsorship disclosure gaps expose brands to FTC action. Here’s how to build a defensible commerce content standard.
Consumption-based MarTech pricing hides procurement and compliance risks brands must audit before signing. A practical checklist for CFOs and legal teams.
When a French micro-influencer is legally your employee, your US-style creator contract becomes a labor law liability across borders.
Whitelisting dark posts hides sponsorships from public view, and the FTC is closing the disclosure gap brands assumed was safe.
A governance framework for employee influencer programs prevents legal, brand, and HR risk before launch, not after the first viral mistake.
The EU Platform Work Directive reshapes algorithmic wage setting, forcing brands to audit AI creator payout tools or face steep liability.
A creator program scorecard that tracks CFO-grade ROI and CMO-grade brand metrics side by side, so budget conversations stop starting from zero.
Agency roll-ups are consolidating creator talent and pricing power. Here’s how in-house buyers should renegotiate, diversify, and protect their programs.
A practical framework for creator distribution beyond social feeds: owned, earned, and paid channels working together for measurable ROI.
A rapid-response content calendar turns snack-size creator formats into a repeatable system, not a scramble, cutting turnaround time and risk.