Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A quarter-by-quarter budget model for shifting influencer spend from one-off campaign bursts to durable, always-on creator infrastructure.
In-store employee filming creates real insurance and liability gaps most retail and CGL policies never anticipated.
A practical framework for sizing, structuring, and funding an in house creator strategy team without stalling program velocity.
Shared creator pools cut agency costs but stack control signals across brands, raising worker misclassification risk under DOL and ABC tests.
A practical model for scaling creator budgets from a five-figure pilot to an eight-figure line item without losing CFO trust.
A practical governance checklist for auditing AI ROI simulation claims before vendors’ rosy projections reach the boardroom.
A procurement playbook for negotiating consumption based pricing with AI martech vendors, covering unit definitions, caps, and audit rights.
A practical risk framework for brands feeding real time customer data into AI vendor pipelines, covering compliance, contracts, and vendor exit.
GEO tactics that manipulate AI answer engines mirror the fake review schemes the FTC already prosecutes, and brands are exposed.
Data clean rooms promise privacy-safe collaboration, but shared consortiums with rivals can trigger real antitrust exposure if legal skips the vetting.