Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how brands can build tiered creator rosters with redundancy systems, portable contracts, and AI-powered discovery backups to survive key-creator departures.
Open-ended creator briefs are outperforming scripted ones — here’s the performance data, risk governance framework, and operational controls brands need to act on it.
Boosted creator spend now equals raw sponsorship spend in the US. Here’s how CMOs and finance teams should restructure creator program budgets around amplification parity.
Brand teams sending creator gifts face dual compliance exposure: IRS gift tax rules and FTC material connection standards. Here’s how to harmonize both in one program policy.
YouTube’s faceless creator policy shift forces brand marketers to overhaul UGC standards, authorship verification, and AI disclosure requirements across every creator program.
Learn how to rewrite creator discovery filters, vetting rubrics, and briefing workflows to systematically prioritize ARPP-certified talent and document decisions for compliance.
YouTube’s crackdown on faceless AI channels makes authentic human narration both a compliance requirement and a measurable performance edge for brand creator programs.
Learn how to transition creator contracts from flat-fee to hybrid CPA models, tie payments to real sales data, and protect your brand’s ROI at scale.
A practical sequencing roadmap for brand program managers migrating creator discovery and outreach from manual workflows to AI automation without damaging active creator relationships.
ARPP-certified creators deliver measurable engagement lifts. Here’s how brand teams should weight certification in roster decisions and configure discovery platforms to surface credentialed talent.