Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical governance framework to keep employee influencer programs from triggering FLSA compensable work claims and wage lawsuits.
A practical KPI framework that blends brand-building metrics with conversion data so CMOs stop choosing between growth and equity.
Employee creator content ownership clauses fail when HR and Legal draft in silos. Here’s how to align both before launch.
A tiered creator partner system turns one-off gigs into equity-style relationships, cutting sourcing costs and rewarding long-term brand fit.
AI voice clone endorsements carry hidden FTC risk. Here’s what brands must disclose before deploying synthetic audio in ads.
A vendor exit strategy protects budgets and data before multi year AI MarTech consumption contracts lock brands into unfavorable renewal terms.
Revenue share deals blur the line between endorsement and ownership, creating FTC disclosure risk brands can’t afford to ignore.
A phased budget roadmap for AI powered A/B budget testing in media buying, from pilot spend to full deployment without CFO pushback.
State wiretapping laws now apply to AI dashboards recording cross-channel sessions, exposing brands to costly two-party consent violations.
A cross functional steering committee turns AI ROI dashboards from vanity metrics into decisions finance and marketing both trust.