Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Slow approval workflows are killing your algorithmic reach. Here’s how to rebuild creator brief and content review processes for same-day or same-week activation.
UK import reforms targeting Shein and Temu are exposing compliance gaps in creator seeding programs. Here’s what brand teams must do to protect their social commerce operations.
A practical framework for setting hybrid creator compensation—base rates, performance escalators, and payment timing—that keeps nano and micro-creator rosters scalable without blowing your budget.
Meta and YouTube’s youth safety lawsuit losses are forcing brands to overhaul campaign architecture, creator contracts, and compliance frameworks before regulators come knocking.
How to structure licensing frameworks, product placement deals, and attribution standards when creator partners produce feature films and streaming series at Hollywood scale.
Running 100+ micro-creators demands systems, not headcount. Learn how to design onboarding, brief distribution, quality review, and attribution infrastructure that scales without proportional staffing
A practical operations playbook for brands evaluating, contracting, and measuring UGD networks that deliver organic amplification through coordinated authentic creator ecosystems.
UK algorithm regulation could force TikTok, YouTube, and Facebook to surface public-service content — here’s what that means for brand organic reach models and platform investment risk.
Running 100+ micro and nano creators per year demands vetting, briefing, and attribution systems built for volume — here’s how to build infrastructure that scales.
Learn how to transition from flat-fee influencer deals to hybrid base-plus-CPA models with open-ended briefs that are delivering double-digit engagement rates.