Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical scorecard for evaluating all-in-one creator, UGC, and affiliate platforms before you sign a multi-year contract.
A step-by-step guide to embedding creator spend into marketing mix models so brands can prove influencer ROI with real data.
A practical CMO framework for shifting 15 percent of marketing budget to AI without breaking creator programs or CFO trust.
Retailers are locking creators into exclusive commerce media deals, and brands running multi-network campaigns are getting caught in the crossfire.
Agency roll ups often merge creator databases without auditing consent, retention, or cross-border transfer risk. Here’s the diligence checklist that matters.
A practical compliance guide to time tracking systems that capture every compensable hour employee creators log, without inviting new legal risk.
Most brand insurance policies exclude the exact scenario that ruins reputations fastest: a creator’s crisis post going viral for the wrong reasons.
State right of publicity laws for AI clone likeness now vary wildly, creating real contract and litigation risk for brands running creator ads.
Why brands need an AI governance board to manage risk, accountability, and compliance in automated influencer campaigns.
A practical, pre-2027 checklist for brands to meet IAB’s AI Transparency and Disclosure Framework and avoid last-minute compliance scrambles.