Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
IAB projects creator ad spend to hit $44B and outpace the broader ad market. Here’s how CMOs should frame that data in budget submissions to win finance approval.
ARPP-certified creators deliver a 50% engagement premium. Here’s how to update your discovery filters, contracts, and briefs to systematically capture that advantage.
Learn how to redesign campaign SOPs for open-ended creator formats while keeping brand safety, FTC compliance, and commerce integration intact at scale.
Before TikTok Symphony Agent scales commercially, brand legal and compliance teams must lock down AI creative parameters to protect brand safety, IP rights, and ad disclosure obligations.
When creators graduate from sponsored posts to national ad talent, the contract, rights, and attribution gaps will cost you. Here’s how to build the infrastructure before the campaign.
Learn how brand legal teams should audit creator commerce data collection against FTC data minimization standards requiring necessity-based retention and public schedules.
Top-tier creators with 3.6B combined reach sound irresistible—but diversified mid-tier rosters often deliver stronger ROI at equivalent budget. Here’s how to evaluate both.
When creator partners run teams of 50-plus, your standard influencer contract is already obsolete. Here’s how to update agreements, rights clauses, and approval workflows.
Learn how to apply the IAB-UK Skills Framework’s three core competencies to rebuild your creator discovery filters and vetting rubrics for stronger roster strategy.
Learn the non-negotiable brand safety, disclosure, and commerce integration standards that must anchor every open-ended creator brief, no matter how much creative freedom you grant.