Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A CFO-ready framework for capping, tiering, and auditing percent of ad spend creator payment models before they blow the budget.
Revenue share creator deals can accidentally trigger state franchise law. Here’s the state by state risk screen brands need before scaling.
Employee creator programs can trigger wage and hour claims when nonexempt staff film, edit, or post content off the clock without pay.
Employee generated content still triggers FTC disclosure duties. Here’s when staff videos need an ad label and how to build a compliant program.
TikTok’s Reviews Tab puts brand reputations next to FTC fake review enforcement. Here’s the pre launch audit every brand needs.
Why creator programs need long-term value KPIs alongside performance metrics to survive budget scrutiny and prove compounding brand equity.
A practical guide to drafting IP assignment clauses for employee creator programs, covering work-for-hire gaps, personal brand carve-outs, and AI risks.
A practical TikTok Shop disclosure playbook comparing paid partnership labels and verbal ad callouts, with workflows to cut FTC risk.
GDPR consent rules now apply to affiliate link tracking in creator campaigns, and brands ignoring cookieless attribution face real fines.
TikTok now requires explicit AI content labels before publishing. Here’s what brands must flag, how enforcement works, and how to audit workflows fast.