Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
GDPR erasure requests don’t end when a creator contract does. Here’s how brands should handle takedown demands without losing usage rights or risking fines.
OFAC sanctions screening turns cross-border creator payouts from a legal landmine into a repeatable, auditable compliance workflow.
A brand risk guide to NIL compliance covering state law conflicts, FTC disclosure, contract terms, and crisis planning for college athlete deals.
When bonuses, equity, and royalties get tied to employee posts, standard pay rules stop applying, and legal risk multiplies.
A practical MarTech stack AI readiness audit framework to close data, integration, and governance gaps before budget season.
A scenario planning framework helps brands protect creator budgets when algorithm shocks slash reach, engagement, or CPMs overnight.
New platform view-count rules are reshaping content mix planning, here’s how brands should balance snackable reels with long-form video for real ROI.
GEO content planning turns creator briefs into citation-ready assets AI answer engines actually pull, quote, and link.
Most creator analytics sits in unusable dark data. Here’s a planning framework to structure it for AI ready measurement and real ROI.
Retail media and marketing both want creator budgets. Here’s how to structure ownership so campaigns don’t stall in a turf war.