Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When employee influencers quit, who keeps the audience? Learn how ownership clauses, platform rules, and contracts decide the answer.
A creator contract approval workflow that keeps legal, finance, and marketing in sync cuts campaign delays and compliance risk.
A practical framework for carving out a test and learn budget tier so brands can vet emerging creator platforms without risking core spend.
A cost model for weighing insourced vs outsourced UGC production, covering hidden costs, breakeven volume, and when to switch.
A practical retention strategy for in house creator program managers, covering career ladders, workload, pay, and culture.
A governance framework for multi market brands to balance global brand control with regional creator autonomy, reducing legal and reputational risk.
A quarterly creator planning cadence turns scattered content drops into a finance-friendly system tied to fiscal cycles and real ROI.
Age verification laws are reshaping teen creator deals, forcing brands to rebuild contracts, disclosure workflows, and platform vetting from scratch.
A practical compliance playbook for brands running alcohol and cannabis creator campaigns across shifting state and platform rules.
FTC scrutiny is forcing brands to rewrite non-disparagement clauses in creator contracts or risk enforcement action and reputational fallout.