Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Australia’s eSafety Commissioner now has compulsion powers over platform age-blocking evidence — here’s what APAC brand teams must document to stay compliant.
Learn how to benchmark micro-creator fees using engagement-per-dollar, niche depth, and conversion attribution data instead of follower count alone.
Learn how CMOs can build cross-functional AI search teams to control brand inputs, monitor generative search results, and continuously audit how AI agents surface their products.
Learn how to redesign UGC partnership agreements to lock in content rights up-front and convert organic creator assets into measurable paid media inventory.
A five-layer vetting framework for brands assessing UGC creators on audience authenticity, geographic fit, niche alignment, past performance, and brand safety before network onboarding.
How brands running creator programs across TikTok, Snap, and LinkedIn can design unified brief templates, disclosure architecture, and attribution standards that hold up across three regulatory enviro
When creator partners pivot to entertainment IP, brands face compounding reputational, legal, and attribution risks. Here’s how to assess and manage your exposure before it becomes a crisis.
Learn how to rebuild influencer campaign measurement infrastructure to match the attribution rigor of paid search and programmatic display.
Cannes Lions made it clear: brands producing high content volumes without sophisticated distribution infrastructure are wasting budget. Here’s how to fix your production-to-amplification ratio.
Learn how tourism brands should build 60-to-120-day attribution frameworks that connect creator content metrics to real visitation and revenue data.