Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Why creator commerce needs a dedicated category operations manager, and how to structure the role for revenue accountability and risk control.
A practical compliance guide to ESG claims in sponsored content, covering FTC Green Guides, disclosure rules, and greenwashing risk mitigation.
FTC scrutiny of growth-rate claims on creator discovery platforms means brands using flawed rankings now share deception risk.
AI ad tools trained on customer UGC can trigger right of publicity claims. Here’s how brands audit consent before scaling creative.
A whitelisting expiration audit before ad spend renewal catches expired usage rights, dead ad account access, and FTC disclosure gaps.
AI-derivative reuse clauses fail when contracts stay silent on training data, synthetic outputs, and downstream licensing. Here’s how to fix them.
Live shopping, affiliate payouts, and AI content demand new hires. Here’s how to build a creator commerce team that actually drives revenue.
A digital usage clause audit finds the gaps in creator contracts that let AI-generated derivatives slip past brand approval and payment terms.
Identity resolution promises precision creator matching, but brands must vet the privacy and compliance risks before adoption.
A creator fee benchmark model turns guesswork into data, closing the 40 percent overpayment gap plaguing influencer budgets.