Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Gen Z shops in-store but demands digital interactivity. Here’s how brand marketers can architect creator campaigns that bridge both realities with AR, AI, and shareable pop-ups.
When creator operations mirror TV production studios, standard influencer contracts break down. Here’s how brands should restructure integration agreements for large-scale creator partnerships.
Learn how agencies should advise clients on choosing between full-automation, hybrid, and human-led UGC workflows based on quality thresholds, volume, and attribution complexity.
Raw view counts are dead. Learn how to build measurement infrastructure that captures sentiment, earned value, and distribution efficiency for real influencer ROI.
AI-driven UGC workflows scale content fast—but without defined human review checkpoints, brand safety failures scale just as fast. Here’s how to build the quality-control layer that prevents them.
The EU’s €3 flat duty on cross-border parcels is breaking creator seeding programs. Here’s how brands must restructure logistics, landed costs, and creator fees before it hits.
Learn how to redesign UGC rights capture, automation workflows, and performance reporting to treat user-generated content as scalable, repeatable operating infrastructure.
State AI laws and FTC Section 5 are pulling brand ad creative in opposite directions. Here’s how to build a compliance framework that satisfies both.
Learn how to apply CTR, CPC, and CPA benchmarks to micro-influencer campaigns and justify the $100–$5,000 creator tier against paid social alternatives.
Learn how to build UGC rights capture strategies that convert viral creator moments into paid media inventory with full attribution continuity across organic and boosted distribution.