Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical guide to building an employee-influencer program that satisfies wage law, content rights, and brand risk teams at once.
YouTube’s auto-disclosure system flags branded content automatically, but the material connection liability still lands on brands, not the algorithm.
A phased 2027 rollout plan for creator licensing in paid social, cutting legal risk while scaling whitelisting and dark post spend.
A practical vendor consolidation strategy for brands drowning in martech sprawl, with an audit framework, risk checklist, and ROI metrics.
Virtual influencer unit economics beat human creator costs at scale: no usage fees, no scheduling conflicts, and margins that improve with volume.
A practical guide to forecasting consumption-based martech billing so AI usage spikes don’t blow up 2027 marketing budgets.
A CRM hygiene audit is the unglamorous prerequisite that determines whether AI-driven attribution models produce insight or noise.
A practical blueprint for structuring approval pipelines that let brands dark post creator content at scale without compliance chaos.
A 90-day roadmap for launching live commerce in Western markets, covering platform choice, ops, compliance, and creator economics.
A budget and operations blueprint for scaling influencer programs to 500 creators, built on WPP Media’s ROI benchmarks.