Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Performance-linked creator deals trigger FTC disclosure obligations. Here’s how to structure revenue-sharing and royalty agreements that satisfy material connection standards.
Learn how to build historical attribution data into your creator vetting process to prioritize micro-creators with proven sales conversion track records.
Monks’ Blended Intelligence Model from Cannes Lions reframes creator strategy: algorithms optimize reach, but authentic human connection drives the conversions that matter.
Scale influencer programs beyond 100 creators with tier-specific brief templates, rate structures, and attribution standards that maximize ROI across nano, micro, and macro tiers.
Australia doubled its penalties and GDPR hit €6B in fines. Here’s the unified compliance checklist global brand teams need to run creator programs across multiple jurisdictions safely.
Stop boosting posts based on likes. Learn how sentiment analysis helps brands identify which creator content deserves paid amplification based on emotional resonance and real ROI signals.
Geographic audience data is the most overlooked layer in creator vetting. Here’s how destination and retail brands should weight location signals to protect campaign ROI.
Learn how to structure hybrid base-plus-performance creator contracts with CPA escalators, sales lift triggers, and engagement velocity thresholds that protect brand budgets and reward results.
A practical framework for deciding which creator campaign decisions to automate with AI and which demand human cultural judgment to protect brand voice and avoid mediocrity.
Learn how to design product-level revenue-sharing compensation for 100-plus creator rosters that motivates nano, micro, and macro talent without burning your budget.