Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Navigating transparency requirements for carbon offset marketing claims is now a core marketing and legal task in 2025. Regulators, platforms,…
In 2025, customers don’t experience brands in neat bursts. They bounce between search, social, email, stores, creators, and customer support—often…
Understanding Legal Risks In Posthumous Digital Likeness Licensing is now essential as estates, studios, and brands use AI to recreate…
In 2025, advertisers are moving beyond flat banners into spatial, interactive experiences—but budgets often lag behind the new realities of…
In 2025, brands are using face scans, fingerprints, and voiceprints to streamline entry, personalize experiences, and reduce fraud. But Legal…
In 2025, cultural norms can change in days, reshaping what audiences value and how they interpret brands. Building An Agile…
Drafting Global Licensing Agreements For Digital Intellectual Property is now a core growth lever for software, content, data, and AI-enabled…
In 2025, marketing performance depends on more than tools, channels, and budgets. Customer trust is fragile, attention is expensive, and…
In 2025, niche communities rely on member databases to coordinate events, deliver benefits, and build trust. Yet every extra field…
In 2025, teams need more than sporadic posts and campaign bursts. They need a system that turns insight into repeatable…