Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Consolidated creator storefronts pool shopper data across thousands of influencers, creating audit blind spots brands can’t ignore.
When an AI agent signs a flawed creator contract, liability doesn’t disappear, it shifts to whoever deployed the bot.
Cross border creator payout tax withholding rules are colliding with the US Canada tariff dispute, and brands paying Canadian talent are exposed.
A practical framework for budgeting recurring ambassador programs, replacing volatile one off campaign spend with predictable, ROI backed line items.
AI generated ultra short clips are slipping past disclosure rules, leaving brands exposed to FTC risk they haven’t budgeted for.
A practical pre launch creator ad review checklist that catches FTC, contract, and AI disclosure risk before campaigns go live.
Who owns an employee influencer account when they quit? Here’s how to lock down content ownership before it becomes a legal mess.
A pre-launch creator ad approval pipeline cuts compliance risk, ad rejections, and brand damage before a single dollar hits paid media.
Employee content ownership clauses prevent costly IP disputes when ambassador programs launch without clear rights to posts, footage, and audience.
A practical guide to building an employee-influencer program that satisfies wage law, content rights, and brand risk teams at once.