Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, marketing leaders are rethinking how money moves through the funnel. Transitioning From Campaign-Based Budgeting To Always-On Growth Models…
Compliance Requirements For Financial Promotions By Niche Finfluencers are tightening in 2025, and regulators now expect creator-led content to meet…
Scaling personalized marketing outreach is now the fastest path to relevance, but it also magnifies risk: one unsafe placement, one…
In 2025, many companies deploy autonomous AI agents to greet customers, recommend products, negotiate terms, and post on social media.…
In 2025, budget scrutiny is intense, and “more leads” is no longer a strategy. How To Use Customer Lifetime Value…
Managing personal data in a world of constant reposts and screenshots is now a core responsibility for creators and the…
How To Align Brand Values With Authentic Supply Chain Transparency is no longer a side project; it defines whether customers,…
In 2025, brands often want to revive old influencer posts, landing pages, and ad creatives after contracts lapse. Yet search…
In 2025, growth-minded companies want senior marketing direction without the cost, delay, or risk of a full-time hire. Developing A…
Smart contracts are reshaping how creators sign, get paid, and license work across borders. Yet code-based agreements introduce new legal…