Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to negotiate whitelisting and dark posting rights before campaigns launch to capture the 30–50% CPA advantage over standard brand-run ads.
Learn how CMOs can move from AI anxiety to confident, data-backed adoption using structured pilot programs, peer validation, and measurable baseline comparisons.
Learn how CMOs can use platform viewing-share data, EMV benchmarks, and audience depth metrics to allocate budgets between short-form and long-form creator formats.
A side-by-side compliance checklist for brand teams managing shoppable creator content on TikTok and Instagram after platform-level ad labeling rules tightened.
California’s loud commercial audio law creates real compliance risk for creator-produced sponsored content. Here’s how brand teams should audit audio levels before distribution.
Australia’s eSafety Commissioner now wields doubled penalties. Here’s how global brands running APAC creator programs must update campaign architecture, age-verification, and contracts now.
France’s ultra-fast fashion law forces brands using creator affiliate and social commerce channels to overhaul compliance docs, product claims, and environmental disclosures now.
A practical policy template for CMOs to define trigger conditions, escalation paths, and kill-switch provisions before agentic AI systems execute marketing actions autonomously.
A practical framework for routing high-performing UGC clips across owned, earned, and paid channels using rights agreements, content tagging, and real-time performance signals.
TikTok’s record GDPR fine exposes every brand running EU creator campaigns. Here’s how to audit your social commerce data collection before regulators do it for you.