Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Ambiguous digital usage clauses in creator contracts are letting brands feed content into AI models without consent, risking derivative claims.
A practical roadmap for auditing, cleaning, and structuring real time data before scaling AI personalization, avoiding costly rollout failures.
A practical AI governance charter stops low-quality AI content before it reaches brand channels, protecting trust, budget, and compliance.
A practical framework for splitting influencer and content budgets across search, social, retail media, and marketplaces in the AI discovery era.
Dark data audits reveal the customer signals enterprises already own but never use, freeing personalization budget without new spend.
Zero click search is siphoning organic traffic. Here’s a practical framework for reallocating budget toward GEO before Q1 planning locks in.
EU AI Act watermarking rules demand proof, not promises. Here’s what GEO vendors must document to keep brands compliant.
AI agents draft your marketing emails now, but CAN-SPAM liability still lands on your brand. Here’s how to close the gap.
When automated UGC pipelines publish without human review, brands inherit uninsured liability that most media policies were never built to cover.
Right of publicity claims are surging as brands repurpose consumer UGC without proper consent. Here’s how to close the gap.