Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
State AGs are now enforcing FTC-style disclosure rules with real penalties. Here’s what brands must audit before the next sweep hits.
Unauthorized AI clones of your spokespeople are a contract failure, not just a tech problem. Here are the clauses that close the gap.
A practical framework for deciding in-house vs agency creator programs, modeled on New Engen’s hybrid scaling approach.
Content fees are the tip of the iceberg. Here’s how to model the hidden costs that make or break a creator economy P&L.
Multi-year creator retainers can lock in rates and protect budgets, but only if brands structure the escalators and exit clauses correctly.
A retained creator’s scandal isn’t their crisis alone, it’s yours. Here’s the brand-side playbook for the first 72 hours and beyond.
Vague turnaround promises cost brands campaign windows. Here’s how to write SLAs with creator agencies that actually hold up under pressure.
An internal creator marketplace lets brands cut agency markups by owning sourcing, vetting, and payment infrastructure directly.
A role-by-role headcount plan for in-house creator ops teams, mapped to program stage, budget, and risk exposure.
A finance-friendly model for amortizing creator retainer costs so marketing leaders can defend spend, smooth cash flow, and prove ROI.