Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
YouTube’s faceless creator crackdown is forcing brand marketers to rewrite AI content suppression policies and creator authorship verification before campaigns go live.
BCG’s latest survey shows one-third of CMOs claim agentic marketing leadership. Here’s how brand and agency teams can benchmark readiness and close real execution gaps.
Digital ad growth is slowing and generative search is reshaping discovery. Here’s how to build the internal investment case for creator economy budget allocations.
As AI automates creator discovery, outreach, and contracting, brand teams need a new org chart that defines who owns oversight, escalation, and the human relationships AI cannot replace.
When broad ad budgets tighten, creator investment holds its ground — here’s how to build the finance-ready ROI case that keeps your program funded.
Learn how to build incremental sales lift attribution frameworks that assign provable revenue credit to individual creators — and stop reporting vanity metrics to your CFO.
Only 32% of CMOs feel ready for agentic AI. Here’s how to assess your org’s readiness and build a scaled adoption roadmap without losing campaign governance.
When broad digital ad growth stalls, creator-commerce performance holds. Here’s how to build the finance-ready budget case that gets creator programs funded and protected.
Generative search advertising is becoming a real media line item. Here’s how brand teams should budget, measure, and govern AI-enhanced paid answer placements before competitors lock in the advantage.
YouTube’s AI content crackdown is forcing brand marketers to abandon automated content pipelines and invest in authentic creator-authored UGC before policy violations hit campaign ROI.