Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for auditing AI-curated livestream pricing claims on TikTok Shop and Amazon Live before FTC enforcement hits.
A phased framework for CMOs to sequence 2027 budget planning as organic reach collapses and paid amplification becomes mandatory.
TikTok’s Real IP Verification mandate hits Q1 2027. Here’s the compliance audit brand teams need to run before enforcement begins.
Learn how to structure retail media network data-sharing agreements that limit FTC surveillance-pricing exposure while preserving targeting value.
A practical guide to drafting indemnification clauses that protect brand budgets when platform algorithm changes tank organic reach overnight.
Meta’s $18B teen safety settlement rewrites the rules for youth-adjacent creator campaigns. Here’s the compliance roadmap brands need through 2027.
A practical identity resolution roadmap for brands shifting from third-party cookies to clean-room collaboration, phased for risk and ROI.
TikTok’s Oracle-run US data residency setup doesn’t eliminate vendor risk, it relocates it. Here’s the 2026 due diligence playbook brands need.
Meta’s settlement forces brands to rethink autoplay and like-count design for teens. Here’s what creative teams must change now.
When AI matching platforms auto-contract creators, brands need indemnification language that survives liability nobody manually approved.