Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Livestream shopping deals move fast, but FTC price-claim rules move faster into enforcement — here’s how to document discounts defensibly.
A practical data-use disclosure template helps brands explain algorithm-driven personalization clearly, cut FTC risk, and build customer trust.
A practical TikTok Shop compliance checklist for merchants navigating the $400M privacy settlement, age verification, and parental consent rules.
Gartner’s governance-first framework changes what belongs in an identity-resolution DPA. Here’s how brands should rewrite theirs.
The Meta liability trial exposes platform-dependency risk. Here’s what brand legal teams should document now to protect budgets and campaigns.
A step-by-step guide to building a vendor consolidation business case that gets CFO sign-off on identity, CDP, and attribution spend.
A practical framework for mapping TikTok Shop’s Oracle-hosted data flows against global privacy law so brands can price compliance risk, not guess at it.
Gartner says AI marketing spend is now a governance risk, not a tooling race — here’s how CMOs should sequence 2027 budgets accordingly.
YouTube’s watch-time algorithm now rewards mid-roll placement, but that’s exactly where FTC disclosure rules get riskiest for brands.
A state-by-state framework for TikTok Shop age-verification compliance, built for brands navigating the post-$400M COPPA settlement landscape.