Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The FTC’s personalized pricing policy statement puts algorithmic pricing on notice — here’s how brands should build disclosure now.
A clear compliance escalation matrix keeps undisclosed sponsorship complaints from snowballing into a costly NAD-to-FTC referral.
A month-by-month roadmap for shifting spend from macro-influencer reach to micro-creator commission models as CAC data rewards the long tail.
A material connection compliance checklist for reconciling FTC disclosure rules with TikTok’s auto-applied AI content labels on sponsored posts.
A spend-cap clause is the difference between AI-optimized creator budgets and an autonomous agent draining six figures overnight.
A practical framework for choosing between a Chief Creator Officer model and distributed brand-team ownership of creator programs.
A step-by-step framework for building a zero-based livestream commerce budget line CFOs will actually approve.
TikTok Shop is tightening shipping-subsidy verification—here’s how merchants can audit fulfillment claims before enforcement flags their account.
Meta’s Facebook Page linkage rule is quietly disabling Instagram Shops. Here’s how retailers are auditing and fixing compliance before checkout breaks.
Performance Max’s auto-crop can silently strip disclosures from reformatted video ads — here’s how to audit every asset before it airs.