Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A CMO-level investment sequencing framework for capturing value during the $422B AI advertising restructuring — covering infrastructure, creator programs, and generative AI in the right order.
YouTube’s automatic AI labeling system puts brand creative teams on the hook. Here’s the compliance checklist you need before publishing sponsored content.
Brands in finance, health, and home are shifting creator rosters toward 40-plus voices. Here’s how to brief, measure, and scale these high-trust partnerships for real ROI.
Learn how to evaluate niche creator platforms like Invisible Media against mainstream programs to allocate influencer budgets with precision, lower CPMs, and stronger audience trust.
CTV ad inventory is consolidating fast. Here’s how to design influencer and UGC assets that perform on Netflix, Amazon, and Google’s connected-TV surfaces.
77% of product queries now start in AI chat. Here’s how to restructure creator content investment so ChatGPT, Gemini, and Grok recommend your brand first.
After the Staples Baddie case, brands need airtight EGC legal frameworks. Here’s how to manage disclosure, IP, and brand safety risk in internal creator programs.
A paid-first creator campaign planning template showing brand strategists how to design activations where paid amplification drives impressions and organic distribution plays a supporting role.
eMarketer forecasts amplification spend will surpass raw sponsorship costs. Here’s a three-year budget framework to help CMOs plan ahead and maximize creator ROI.
The IAB’s $44B creator ad spend data gives brand marketers the benchmarks and budget language needed to build a finance-ready investment case for influencer programs.