Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Petition-to-audience conversion needs airtight data consent language, or brands inherit FTC and state privacy risk they never signed up for.
A cause-marketing creator platform compliance checklist covering FTC disclosure when petition sign-ups double as paid brand endorsement.
Rising creator budgets and stricter ROI demands are forcing brands to redesign influencer program structures for 2026.
A build-vs-buy framework for enterprise brands weighing in-house decision engines against vendors like Eddie or AI CMO.
A data processing addendum for AI decision engines needs new clauses covering autonomous execution, cross-channel data flows, and real-time audit trails.
A three-year, phased capital plan for building an enterprise discovery platform, modeled on Estée Lauder’s tech stack investments.
A governance charter for AI decision engines keeps autonomous systems from mishandling Customer 360 data, and protecting brand trust.
A sequencing framework for splitting 2027 budgets across enterprise discovery platforms, GEO, and livestream commerce infrastructure.
Kantar’s tiered-model measurement gives CFOs the ROI proof reach metrics never could, turning creator spend into a defensible line item.
A practical budget framework for merging GEO, AEO, and SEO into one line item CFOs will actually approve.