Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for structuring creator incentive tiers that sustain growth across multiple product verticals without cannibalizing budget.
Instagram’s linked-Facebook-Page shop rule forces multi-brand retailers to rebuild compliance documentation across every entity in Commerce Manager.
A 90-day governance readiness audit catches compliance gaps before an overseas KOL program scales into a new vertical.
Skip reach metrics. Learn how CMOs can win CFO approval for video testing budgets using install and CTR data instead.
A practical framework for auditing editor and creator contracts so brands actually own the rapid-iteration ad variants they pay to produce.
A practical framework for hiring, structuring, and incentivizing overseas influencer operations talent as global creator programs scale.
A practical blueprint for building a steering committee charter that governs user value programs across marketing, product, and legal.
Direct-response creator ads change dozens of times a week — here’s how to keep FTC disclosure standards intact without slowing down testing.
A three-year zero-based budgeting model for sequencing overseas KOL expansion across gaming and lifestyle, without burning capital on the wrong markets first.
A practical legal framework for spotting when lifetime-value optimization crosses the line into FTC-triggering data overcollection.