Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Meta’s teen safeguard rollout is reshaping age-gating, creator briefs, and content approval workflows. Here’s what brand teams must update before campaigns go live.
Learn how mid-market brands can structure hybrid creator contracts combining a base creative fee with paid amplification profit-sharing to align creator incentives with real performance goals.
As creators migrate audiences to Substack, Patreon, and proprietary apps, brands must renegotiate access. Here’s how to structure sponsored deals that actually work.
A systematic creator roster audit framework that uses sales attribution data, audience intent scores, and category benchmarks to eliminate low-ROI influencer partnerships and reinvest in proven revenu
Organic reach is dead. Here’s how to architect creator campaigns that assume paid amplification from day one—so every activation is built to perform, not just post.
Creator agreements are missing critical AI training clauses. Here’s what consent requirements, compensation standards, and opt-out provisions brands need to add now.
Learn how challenger brands can allocate limited influencer budgets across nano-creator fees, paid amplification, and attribution tools to outperform larger competitors on revenue-per-dollar.
Commission vs. challenge: a financial breakdown of which creator incentive model delivers lower cost-per-sale for mass-market retail brands across key product categories.
A quarter-by-quarter GEM implementation roadmap for brand digital teams ready to move beyond GEO-only optimization and build a full-funnel generative engine marketing infrastructure.
When TikTok’s AI remix tools or Instagram’s generative editing alter sponsored content post-publication, brands carry undisclosed FTC liability. Here’s how to close the contract gap.