Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Why brands are rebuilding email as a hedge against algorithm volatility, plus a practical framework for owning audience data before the next platform shakeup.
LinkedIn’s default checkbox removal exposes weak consent language. Here’s how brands should audit lead-gen forms before enforcement hits.
Flat creator rate cards ignore outcomes. Here’s a data-driven framework for pricing creators against expected performance in 2026.
DSA enforcement on TikTok and Instagram algorithms signals brands must document youth-targeting compliance now, not after regulators come knocking.
LinkedIn killed the default lead-gen consent checkbox for EU forms. Here’s how to rebuild compliant, high-converting B2B form flows fast.
Australia’s doubled under-16 penalties collide with US state age-verification laws, forcing brands to rebuild youth-adjacent campaigns around the strictest rule.
A usage-rights escalation clause lets brands scale a breakout creator video into paid amplification without renegotiating from scratch.
A practical framework for building a nano-to-macro creator ladder that de-risks category entry without celebrity budgets.
When AI shopping agents autonomously complete purchases via sponsored creator content, brands need indemnification clauses built for a liability chain with no human in the loop.
TikTok’s generative editing tools can alter approved sponsored videos post-publish—here’s how brand legal teams should draft the AI remix consent clause.