Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to negotiate usage rights for content that will be turned into an NFT is essential for creators, buyers,…
The open-source influencer campaign is revolutionizing how brands connect with communities in 2025. By embracing co-creation, brands empower users to…
Understanding how to measure the pass-along value of influencer content shared in dark social is crucial for digital marketers seeking…
Pay-for-play product reviews are a controversial yet increasingly common marketing strategy for brands in 2025. As businesses try to boost…
Before committing to a full influencer contract, knowing how to structure a deal memo can save time, reduce misunderstandings, and…
South Korea’s Fair Trade Commission rules on influencer marketing are a hot topic for brands and creators alike. As influencer-led…
Influencer marketing for category creation and education is rapidly transforming how brands introduce disruptive products to new markets. By leveraging…
The rapid adoption of artificial intelligence raises new challenges in marketing, especially when it comes to the legal implications of…
Learning how to design a campaign that drives product wishlist adds is crucial for boosting long-term customer engagement and maximizing…
Looking to amplify your brand’s reach? Discover how to partner with celebrity gifting suites for high-value product seeding. This proven…