Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical audit framework for vetting creator follower authenticity before spend, built for the FTC’s sharper 2026 endorsement scrutiny.
CFOs need a new media mix model: 42% of purchases start unplanned, so creator spend must be judged against retail-media ROAS, not last-click.
CMOs are becoming creator-executives, building on-camera fluency to lead brands, earn trust, and prove ROI in a platform-native market.
LinkedIn’s 2026 algorithm rewards fast, disclosed video hooks — here’s the compliance framework to capture reach without FTC risk.
A pre-campaign legal checklist for YouTube’s watch-time algorithm shift, covering dual disclosure placement across Shorts and long-form video.
Instagram’s built-in Paid Partnership label often isn’t enough for FTC compliance — here’s a legal framework for when brands need more.
TikTok’s AI avatar labels and FTC testimonial rules don’t align—here’s how supplement brands can stay compliant across both.
A practical compliance checklist for brands using AI teammates like allGood to qualify inbound leads without triggering consent or data violations.
Meta now counts likes and saves as conversions, which means creator disclosure language needs a rewrite before compliance and attribution collide.
A creator economy center of excellence needs clear reporting lines across marketing, legal, and finance to scale without chaos.