Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When brand-fed AI scripts dictate creator claims, FTC endorsement liability shifts to the brand. Here’s the legal framework to know.
TikTok Shop’s expanded Real IP verification means brands must audit merchant documentation now or risk sudden payout freezes and delisted storefronts.
A live price drop can void your disclosure. Here’s how to structure FTC disclosure language for TikTok Shop and Amazon Live events.
A drafting guide for indemnification clauses that protect merchants and agencies when TikTok Shop’s Real IP freeze kills a live campaign.
A well-drafted whitelisting contract captures 30-50% CPA gains while meeting FTC disclosure rules — here’s how to build one.
TikTok’s merchant verification freeze is a warning shot. Here’s how to rebuild your compliance checklist before Q1 2027 re-verification hits.
TikTok’s Real IP merchant freeze previews Q1 re-verification. Here’s the compliance checklist brands need before enforcement expands.
The EU’s Digital Product Passport rules could turn creator demo content into a compliance liability if brands don’t act before 2027.
The EU’s Digital Product Passport rules could force brands to rethink how creators demo products before 2027 enforcement hits.
A countdown-timer disclosure line most brands copy-paste from a template could trigger state deceptive-scarcity claims this Q4.