Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The Sentience Clause is quickly emerging as a new legal standard for contracts with advanced AI creators, reflecting the evolving…
Structuring “phantom equity” plans for key creator partners can align incentives, attract top talent, and drive business growth while preserving…
Influence arbitrage is rapidly changing the influencer marketing landscape, allowing brands and agencies to exploit rate inefficiencies across global creator…
The legal and financial architecture of a creator-owned holding company is quickly becoming a defining feature of the modern creator…
Understanding Zero-Based Budgeting for Influencer Programs An enterprise-level influencer program benefits significantly from zero-based budgeting, a disciplined approach where every…
When launching a long-term partnership with an influential digital creator, “creator key person risk” can threaten your brand’s stability. This…
The “K-Factor of Influence” emerges as a game-changing viral coefficient model for creator content in 2025. This metric quantifies how…
To ensure a smart investment, knowing how to conduct “financial due diligence” on a creator-led brand pre-acquisition is essential. Evaluating…
Parametric insurance for influencer campaigns is transforming how creators and brands manage the ever-growing threat of platform risk. If your…
Integrating high-performing creators into your digital campaigns requires finesse. Understanding how to model “Creator Alpha” in a diversified marketing portfolio…