Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learning how to create a marketing plan for a non-profit organization can vastly improve your reach, donor engagement, and mission…
Negotiating a confidentiality agreement, also known as a non-disclosure agreement (NDA), is crucial when collaborating with a business partner. This…
A clear framework for measuring the ROI of a customer loyalty program empowers businesses to assess, optimize, and justify investment…
Understanding how to comply with consumer protection laws in your marketing campaigns is key to avoiding costly penalties and building…
Building a marketing team that is agile, data-driven, and customer-focused is essential for success in today’s fast-changing landscape. Organizations that…
Building a marketing team that is agile, data-driven, and customer-focused is critical for sustained growth in 2025. Today’s high-performing teams…
Creating a clear and comprehensive cookie policy for your website is crucial for building trust and complying with privacy laws.…
A well-crafted sales enablement strategy is essential for empowering sales teams to close deals faster and drive revenue growth. By…
E-commerce laws and regulations are critical for online retailers to build trust, avoid legal pitfalls, and achieve sustainable growth in…
Developing a robust marketing strategy for a B2B professional services firm is essential in 2025’s competitive marketplace. With evolving client…