Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A five-layer vetting framework for brands assessing UGC creators on audience authenticity, geographic fit, niche alignment, past performance, and brand safety before network onboarding.
How brands running creator programs across TikTok, Snap, and LinkedIn can design unified brief templates, disclosure architecture, and attribution standards that hold up across three regulatory enviro
When creator partners pivot to entertainment IP, brands face compounding reputational, legal, and attribution risks. Here’s how to assess and manage your exposure before it becomes a crisis.
Learn how to rebuild influencer campaign measurement infrastructure to match the attribution rigor of paid search and programmatic display.
Cannes Lions made it clear: brands producing high content volumes without sophisticated distribution infrastructure are wasting budget. Here’s how to fix your production-to-amplification ratio.
Learn how tourism brands should build 60-to-120-day attribution frameworks that connect creator content metrics to real visitation and revenue data.
Learn how to set rate floors, mid-campaign escalators, and performance bonuses for nano creators in the $20–$100 tier where ROI peaks but management overhead dominates.
Learn how to structure hybrid creator compensation for destination marketing—combining flat fees, hosted experiences, and 60-to-120-day performance bonuses in one aligned contract.
A practical framework for structuring performance bonus architecture in destination tourism creator campaigns, covering attribution windows, compensation tiers, and board-level ROI accountability.
When creators run hundred-person studios and pursue film deals simultaneously, standard partnership agreements become a liability. Here’s how brand legal teams must rewrite them.