Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Forbes Creator Network vs. LinkedIn and YouTube creator deals: a rigorous B2B framework for evaluating audience intent, SQL attribution, and cost-efficiency for enterprise brands.
Learn how to set CPV benchmarks, attribution windows, and reach-quality standards for UGD clipping networks that drive organic views across coordinated creator ecosystems.
TikTok’s €345M GDPR fine exposed how creator commerce campaigns leak EU consumer data. Here’s the compliance checklist every brand running TikTok campaigns in EU markets needs now.
P&G’s modular agency model is reshaping how brand leaders evaluate creator program ROI. Here’s how to decide if decoupled production beats your integrated AOR.
A pre-partnership risk audit framework for brand strategists assessing reputational, regulatory, platform algorithm, and attribution risk across creator tiers before committing program budgets.
When top creators operate at film-TV scale, standard influencer contracts fail. Here’s how legal teams must update partnership agreements to match entertainment-grade requirements.
How to run a 100-creator annual roster without proportional headcount — tiered briefs, AI quality review, rights architecture, and attribution dashboards explained.
Follower count no longer predicts reach. Here’s a practical framework for rebuilding creator discovery around interest-graph distribution and topic cluster alignment.
CMOs at Cannes Lions debated agentic AI deployment thresholds. Here’s how to define human judgment minimums before autonomous campaign systems go live.
EU investigations into Meta’s addictive design features are forcing brands to rethink algorithm dependency, reach modeling, and compliance documentation for youth-adjacent campaigns.