Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Defining the ideal influencer persona for luxury brands is essential to ensure authentic engagement and brand elevation in 2025’s competitive…
Understanding tax deductions and financial tips for creators can make a significant difference in your take-home income and future stability.…
Planning an influencer retreat or activation event demands a precise blend of creativity, strategy, and logistics to maximize brand impact.…
Clear contractual handling of deleted posts and archiving is crucial for businesses, influencers, and platform owners alike. The nuances of…
Tier based influencer compensation models are revolutionizing how brands collaborate with creators. By structuring payment according to influencer performance, audience,…
The FTC Endorsement Guides 2025 update brings crucial changes for influencers, marketers, and brands operating in the digital age. Understanding…
Building a community-led growth strategy empowers businesses to leverage the collective energy of their most engaged users. This approach drives…
Transparency in AI-generated influencers is a central issue as brands increasingly adopt digital characters to engage audiences. Consumers demand authenticity…
Cross-channel attribution models for influencer sales have become essential in measuring the true impact of influencer marketing across various platforms.…
Measuring earned media value (EMV) correctly is essential for brands aiming to optimize their marketing efforts and understand the true…