Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a successful channel partner program that includes influencer marketing can exponentially boost your brand’s visibility and sales. As businesses…
Music licensing for brand-owned commercials and advertisements is essential in maximizing creativity while staying legally compliant. Securing the right music…
Efficiently building a marketing operations function that supports your influencer program is essential for brands competing in today’s creator-driven landscape.…
Wondering how to use brand archetypes to guide your creator selection process? This strategic approach aligns your marketing efforts with…
Effective negotiation of IP ownership in a co-branded product collaboration is crucial for business success in 2025. As companies increasingly…
Customer Lifetime Value is a cornerstone metric that shapes how brands approach growth, retention, and marketing spend in 2025. With…
Running a global influencer campaign requires more than creative strategy—it demands strict attention to ever-evolving legal requirements. The legal essentials…
Launching a new product can catapult your business growth, but success depends on executing a well-planned go-to-market strategy. This guide…
Influencer marketing has evolved into a powerful driver of brand growth, but many CMOs still face challenges weaving it seamlessly…
The morality clause is becoming a vital part of influencer contracts in 2025, safeguarding brands from reputational harm caused by…