Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer gifting strategies that actually get posted are vital for brands striving to stand out in a crowded digital marketplace.…
Influencer marketing is booming in the European Union, but GDPR and data privacy for influencer campaigns in the EU present…
Handling an influencer PR crisis requires swift, strategic action, as public scrutiny can quickly escalate and damage brand reputation. In…
Disclosure rules for affiliate links and giftings are essential for content creators looking to maintain transparency online. Ensuring compliance helps…
Setting KPIs for awareness vs conversion campaigns is essential for marketers to measure success and optimize strategy. Clear key performance…
Negotiating exclusivity terms in creator agreements is a pivotal step for influencers, content creators, and brands seeking lasting and profitable…
Influencer marketing for sustainable and eco-friendly brands offers an authentic way to reach conscious consumers and amplify positive impact. As…
Utilizing employee advocacy as influencer marketing elevates brand authenticity and reach by turning your workforce into genuine brand ambassadors. As…
Navigating morality clauses in influencer contracts can make or break brand partnerships in 2025’s digital landscape. As reputation risks grow,…
The FTC guidelines for kids and family influencers are more important than ever in 2025, as families increasingly turn to…