Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
How to structure licensing frameworks, product placement deals, and attribution standards when creator partners produce feature films and streaming series at Hollywood scale.
Running 100+ micro-creators demands systems, not headcount. Learn how to design onboarding, brief distribution, quality review, and attribution infrastructure that scales without proportional staffing
A practical operations playbook for brands evaluating, contracting, and measuring UGD networks that deliver organic amplification through coordinated authentic creator ecosystems.
UK algorithm regulation could force TikTok, YouTube, and Facebook to surface public-service content — here’s what that means for brand organic reach models and platform investment risk.
Running 100+ micro and nano creators per year demands vetting, briefing, and attribution systems built for volume — here’s how to build infrastructure that scales.
Learn how to transition from flat-fee influencer deals to hybrid base-plus-CPA models with open-ended briefs that are delivering double-digit engagement rates.
IAB projects creator ad spend to hit $44B and outpace the broader ad market. Here’s how CMOs should frame that data in budget submissions to win finance approval.
ARPP-certified creators deliver a 50% engagement premium. Here’s how to update your discovery filters, contracts, and briefs to systematically capture that advantage.
Learn how to redesign campaign SOPs for open-ended creator formats while keeping brand safety, FTC compliance, and commerce integration intact at scale.
Before TikTok Symphony Agent scales commercially, brand legal and compliance teams must lock down AI creative parameters to protect brand safety, IP rights, and ad disclosure obligations.