Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
YouTube’s faceless creator policy shift forces brand marketers to overhaul UGC standards, authorship verification, and AI disclosure requirements across every creator program.
Learn how to rewrite creator discovery filters, vetting rubrics, and briefing workflows to systematically prioritize ARPP-certified talent and document decisions for compliance.
YouTube’s crackdown on faceless AI channels makes authentic human narration both a compliance requirement and a measurable performance edge for brand creator programs.
Learn how to transition creator contracts from flat-fee to hybrid CPA models, tie payments to real sales data, and protect your brand’s ROI at scale.
A practical sequencing roadmap for brand program managers migrating creator discovery and outreach from manual workflows to AI automation without damaging active creator relationships.
ARPP-certified creators deliver measurable engagement lifts. Here’s how brand teams should weight certification in roster decisions and configure discovery platforms to surface credentialed talent.
Audit your creator roster against three non-negotiable skills—video production quality, audience-state insight, and disclosure compliance—before budget decisions lock in.
A practical sequencing guide for brand teams ready to layer AI into discovery, brief generation, and performance monitoring without disrupting live creator relationships.
As AI agents take over creator discovery, outreach, and contracts, brand teams need a clear staffing model that defines where human judgment must stay firmly in the loop.
Learn how enterprise and professional services brands should structure LinkedIn and YouTube creator programs to win citations in the AI research interfaces driving 94% of B2B buying decisions.