Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When creators graduate from sponsored posts to national ad talent, the contract, rights, and attribution gaps will cost you. Here’s how to build the infrastructure before the campaign.
Learn how brand legal teams should audit creator commerce data collection against FTC data minimization standards requiring necessity-based retention and public schedules.
Top-tier creators with 3.6B combined reach sound irresistible—but diversified mid-tier rosters often deliver stronger ROI at equivalent budget. Here’s how to evaluate both.
When creator partners run teams of 50-plus, your standard influencer contract is already obsolete. Here’s how to update agreements, rights clauses, and approval workflows.
Learn how to apply the IAB-UK Skills Framework’s three core competencies to rebuild your creator discovery filters and vetting rubrics for stronger roster strategy.
Learn the non-negotiable brand safety, disclosure, and commerce integration standards that must anchor every open-ended creator brief, no matter how much creative freedom you grant.
Learn how brands can build tiered creator rosters with redundancy systems, portable contracts, and AI-powered discovery backups to survive key-creator departures.
Open-ended creator briefs are outperforming scripted ones — here’s the performance data, risk governance framework, and operational controls brands need to act on it.
Boosted creator spend now equals raw sponsorship spend in the US. Here’s how CMOs and finance teams should restructure creator program budgets around amplification parity.
Brand teams sending creator gifts face dual compliance exposure: IRS gift tax rules and FTC material connection standards. Here’s how to harmonize both in one program policy.