Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
As eco-consciousness shapes consumer behavior, brands must avoid greenwashing claims in eco-partnerships. Aligning with sustainable partners enhances credibility, but misleading…
Scaling influencer campaigns without losing personal touch is a challenge most brands face as they expand. Maintaining authenticity while reaching…
B2B thought leadership through executive influencers is redefining brand visibility in 2025. Executives who share insights across digital channels forge…
B2B thought leadership through executive influencers is redefining how companies earn trust and authority in 2025’s competitive landscape. By illuminating…
Sweepstakes and contest laws for social giveaways can be complex, yet crucial for individuals and brands seeking to boost engagement…
The final quarter is a goldmine of opportunity for brands and creators, making seasonal influencer planning for Q4 holidays essential…
Understanding intellectual property ownership of sponsored content is crucial for brands, creators, and agencies seeking to maximize value while minimizing…
Integrating influencers into affiliate marketing programs can dramatically boost brand awareness, trust, and conversion rates. As influencer partnerships evolve in…
The saga of Hollywood labor unrest has rippled beyond film sets and writer’s rooms—now, one pressing question is how SAG-AFTRA…
Influencer gifting strategies that actually get posted are vital for brands striving to stand out in a crowded digital marketplace.…