Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
BCG’s survey shows 32% of CMOs claim agentic marketing leadership, but most can’t scale it. Here’s how to read the data and build the capability roadmap that closes the gap.
JioHotstar’s 60% voice-activated discovery rate signals a critical inflection point for global brands building creator content strategies around audio-native formats.
Disclosure compliance drives 50%+ engagement lifts. Here’s how briefing and contract teams should reframe FTC requirements as a measurable performance lever, not legal overhead.
A quarter-by-quarter roadmap for brand analytics teams replacing vanity metrics with holdout-tested sales lift and CPA data that finance leadership will actually approve.
Brands feeding real-time behavioral state data into creator briefs are reaching consumers at peak purchase intent — here’s how the signal-to-brief workflow actually operates.
The UK under-16 social media ban takes effect spring 2027. Beauty, gaming, and youth fashion brands must restructure creator campaigns, age-targeting logic, and approval workflows now.
Ad Age data shows holding companies growing revenue while cutting headcount. Here’s what that signals for how brand teams should restructure creator program staffing ratios and agency scope.
Generative AI summaries are killing click-through attribution. Here’s how brand strategists must restructure creator briefs to win visibility in AI answer engines.
ARPP-certified influencers are delivering 50% higher engagement for brands that prioritize credentialed talent in procurement workflows. Here’s how to act on it.
YouTube’s $60B revenue milestone signals it’s time for brands to rebalance influencer budgets toward episodic long-form series that build sustained audience relationships and CTV-scale reach.