Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to train your marketing team on the fundamentals of influencer relations is vital for any brand aiming to…
User-generated content (UGC) versus influencer marketing: both shape digital branding in 2025, but their legal definitions differ more than many…
If you’re ready to boost partnership profits, learning how to structure a performance-based deal on affiliate commissions vs. CPA unlocks…
Building a proactive “crisis response team” for influencer campaigns is crucial in 2025’s fast-paced digital landscape, where brand reputation can…
As companies increasingly leverage artificial intelligence for audience analysis, concerns about data privacy rise to the forefront. The data privacy…
Understanding Earned Media Value in Influencer Marketing Calculating the Earned Media Value (EMV) of an influencer’s story vs. a post…
Writing a well-balanced exclusivity clause is crucial for protecting both brands and creators in modern influencer and partnership agreements. The…
Launching an impactful influencer program doesn’t have to drain your resources. With the right strategy, building an influencer program with…
The art of the “soft launch” is revolutionizing how brands test new markets, with influencer partnerships at its core. This…
Influencer content offers a powerful opportunity to boost your SEO and link-building strategy. By partnering with influencers, brands can amplify…