Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Australia’s AANA Code of Ethics for influencer marketing sets the standard for responsible advertising and online promotions. If you’re an…
Want to know how to create an influencer campaign that drives app reviews and ratings? Leveraging influencers can turn users…
In 2025, many brands still focus heavily on engagement rates to measure influencer marketing success. Yet, this metric frequently overlooks…
Influencer marketing for highly regulated industries, such as pharma and healthcare, presents unique challenges and exceptional opportunities. Unlike mainstream sectors,…
Building a Center of Excellence for influencer marketing in a large organization streamlines strategy, efficiency, and compliance in today’s competitive…
Measuring the long-term value (LTV) of an influencer relationship is crucial for maximizing ROI in digital marketing today. Accurately tracking…
Influencer marketing for political campaigns and advocacy has become a vital strategy, giving political messages an authentic edge in today’s…
Running influencer contests and giveaways can supercharge your brand’s visibility, but staying compliant is crucial in 2025’s ever-changing regulatory landscape.…
Learning how to report on influencer-driven brand lift and sentiment is crucial in today’s data-focused marketing environment. Brands demand proven…
Learning how to design an influencer campaign that drives in-store foot traffic is crucial for marketers seeking a competitive edge…