Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
To thrive in today’s competitive landscape, you need to know how to build a referral program that leverages social sharing.…
Understanding trademark and copyright fair use in comparative advertising is crucial for businesses navigating a competitive marketplace in 2025. With…
Establishing a clear career ladder and growth path for marketing professionals is vital for attracting, developing, and retaining top talent.…
Negotiating a non-compete clause with an agency partner demands strategy, foresight, and knowledge of your rights. Addressing these complex agreements…
A framework for conducting a social media content audit helps brands optimize their performance and stay ahead of competitors in…
Subscription-based businesses must ensure they comply with subscription cancellation policies required by law to avoid penalties, reputational damage, and consumer…
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Understanding how to model the impact of brand trust on conversion rates is crucial for business growth in 2025. As…
A well-structured retainer agreement for SEO consulting services is vital to safeguard both consultant and client, ensuring expectations are clearly…
Building a customer loyalty program that offers experiential rewards can elevate your brand and increase retention. Today’s consumers seek more…