Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
As companies increasingly leverage artificial intelligence for audience analysis, concerns about data privacy rise to the forefront. The data privacy…
Understanding Earned Media Value in Influencer Marketing Calculating the Earned Media Value (EMV) of an influencer’s story vs. a post…
Writing a well-balanced exclusivity clause is crucial for protecting both brands and creators in modern influencer and partnership agreements. The…
Launching an impactful influencer program doesn’t have to drain your resources. With the right strategy, building an influencer program with…
The art of the “soft launch” is revolutionizing how brands test new markets, with influencer partnerships at its core. This…
Influencer content offers a powerful opportunity to boost your SEO and link-building strategy. By partnering with influencers, brands can amplify…
Australia’s AANA Code of Ethics for influencer marketing sets the standard for responsible advertising and online promotions. If you’re an…
Want to know how to create an influencer campaign that drives app reviews and ratings? Leveraging influencers can turn users…
In 2025, many brands still focus heavily on engagement rates to measure influencer marketing success. Yet, this metric frequently overlooks…
Influencer marketing for highly regulated industries, such as pharma and healthcare, presents unique challenges and exceptional opportunities. Unlike mainstream sectors,…