Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on Glassdoor and LinkedIn with employee influencers has become a critical strategy for brands looking to stand out in…
The hospitality industry is embracing influencer partnerships for reputation management more than ever before. This case study explores how a…
The future of text-based influencers on platforms like Substack and Ghost looks promising as more readers seek depth and authenticity…
Discover how a forward-thinking B2B brand leveraged influencer-hosted webinars to generate SQLs with impressive efficiency in 2025. This case study…
If you’ve just wrapped up a campaign that drove high traffic but low time-on-site, you’re not alone. This scenario can…
In 2025, navigating a public communications crisis requires agility and innovation. This case study on how a brand used influencers…
Analyzing digital campaigns is essential for maximizing growth and avoiding repeat mistakes. A post-mortem of a campaign that succeeded on…
Marketing on Patreon is transforming how brands connect with engaged audiences by sponsoring creators and reaching niche communities. As creator-fan…
Universities increasingly rely on fresh strategies for student recruitment, and one standout method is the use of student and alumni…
Marketing on Character.AI and other AI chatbot platforms offers brands an exciting, high-engagement avenue for digital outreach in 2025. As…