Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Direct to consumer messaging apps are reshaping how brands acquire, convert, and retain customers in 2025, especially as third-party signal…
In 2025, buyers expect more than photos and a floor plan—they want confidence before they book a showing. This case…
Building products in 2025 means your users expect a voice, not a survey link. A Playbook for Community Driven Product…
Case Study: How a SaaS Brand Used Build in Public to Reach Massive Scale isn’t a feel-good story about “being…
Interactive polls and gamification on LinkedIn can turn passive scrollers into active participants when you design them with intent. In…
In 2025, travel marketers face rising ad costs and shorter attention spans, yet travelers still want personalized planning help. This…
In 2025, local publishers must fund community reporting without relying on fading ad models. This playbook for local news sponsorships…
In 2025, many industrial employers struggle to hire welders, machinists, and maintenance techs fast enough to meet demand. This case…
In 2025, attention is scarce and inboxes feel crowded. A Playbook for Leveraging Broadcast Channels on Meta Platforms helps brands…
In 2025, retention is the profit lever most CPG teams can still control. This case study explains how a fast-growing…