Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, the smartest B2B growth teams treat niche newsletters as precision channels, not brand vanity. This playbook for Sponsoring…
Case Study: How A Construction Brand Reached Engineers via Technical AMAs shows what happens when a manufacturer stops “marketing at”…
Retention doesn’t fail because your product stops working. It fails because customers stop feeling seen, supported, and progressing. In 2025,…
In 2025, shoppers don’t just buy beauty—they experience it, judge it, and share it. This case study shows how one…
Decentralized node networks have shifted B2B influence from boardrooms to on-chain governance, operator forums, and developer ecosystems. This playbook for…
Case Study: How British Airways Used Small Wins to Revive Loyalty ROI matters in 2025 because loyalty leaders face higher…
In 2025, more buying conversations happen where marketers can’t see them: invite-only chats, community threads, and closed networks. This playbook…
In 2025, shoppers expect to plan, visualize, and buy without friction. This case study shows how IKEA Kreativ turned immersive…
In 2025, engineering teams don’t browse Reddit for “ads.” They browse for answers, benchmarks, and blunt peer reviews. This playbook…
Case Study: How an EdTech Brand Used WhatsApp Groups for Course Sales is no longer a niche tactic in 2025—it’s…