Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The “micro-internship” has rapidly emerged as a strategic solution for brands seeking fresh ideas—especially when partnering with student creators for…
Explore how the “Micro-Internship” model empowers businesses to partner with student creators for short-term campaigns. This innovative approach blends flexibility,…
Employee advocacy is the secret weapon successful B2B SaaS companies use to amplify their reach and position themselves as industry…
When a major social media platform updated its core algorithm in early 2025, a promising influencer campaign faltered unexpectedly—demonstrating just…
In this case study, discover how a leading CPG brand successfully leveraged influencer marketing to support a product recall while…
When facing a crisis like a product recall, a Consumer Packaged Goods (CPG) brand’s response can define its reputation. This…
In this case study, we explore how a leading financial services company built a thriving community on Discord. Leveraging innovative…
In 2025, the primary keyword “tourism board influencer campaign” epitomizes how city destinations adapt to digital trends for greater reach.…
The re-emergence of forums has transformed digital community interaction, pushing brands to rethink online engagement. Tapping into these spaces, particularly…
When a creator goes rogue and breaks contract mid-campaign, the fallout can devastate brands and agencies alike. Stakes are higher…