Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, many industrial marketers still struggle to connect with technical decision-makers in crowded feeds. This case study shows how…
In 2025, specialized forums still shape buying decisions, career moves, and niche innovations—yet many communities quietly accumulate inactive members. This…
Case Study: How A Fashion Label Navigated A Viral Misinformation Crisis shows what happens when a single false claim spreads…
Deep-tech audiences are hard to reach through generic ad networks, but they respond to precise, trustworthy channels. This playbook for…
In 2025, competition for skilled labor is intense, and even well-known plants struggle to stand out. This case study shows…
In 2025, audiences reward brands that show real work, real people, and real constraints. This playbook explains using BeReal for…
In 2025, loyalty leaders no longer rely on one big rebrand to win repeat business. They engineer hundreds of small,…
A Playbook For Sponsoring Niche Industry Newsletters is one of the fastest ways in 2025 to reach buyers who are…
In 2025, performance ads are expensive, attention is fragmented, and trust is hard-won. This case study shows how one D2C…
In 2025, decision makers spend less time on noisy networks and more time in tighter communities where reputation travels fast.…